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All About Our Reno Boutique

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All About Our Reno Boutique

If there’s one thing that we continue to be thankful for, it’s our acceptance into the communities that we operate in. 


We got our start in 2010 when we opened our first location in beautiful, downtown Truckee. Back then, Truckee, California was a bit smaller, and we considered it our own secret hideaway. Now, we continue to see so many shiny, smiling new faces and we couldn’t be happier to welcome new friends into our space.


In 2022, we decided it was time to expand Mo, Jo and Zoe into another community that we loved - the Biggest Little City - Reno, Nevada. In March, we opened the doors to our second location. Located inside of Reno's historic 1932 post office, we are just the latest addition to a 100% local marketplace called The Basement. We knew it was the right time to plant roots in another city close to our hearts and we couldn’t be happier with how it turned out. 


We are so excited to share our new space with a new community surrounded by so many other awesome local businesses. If you’ve never been inside of our Reno location, let us introduce you to our new Women’s Boutique located in the heart of Downtown Reno.



In Person Shopping in Downtown Reno

Online shopping has its perks but there’s nothing like being able to feel the clothing in your hands and to be able to try it on. Nothing is worse than falling in love with a dress or blouse online then receiving it in the mail just to find out that it doesn’t fit right. 


And, what's even worse is ordering two sizes with the plan to return one once you try it on. It’s not very sustainable for the Earth or your wallet. 


Inside of Mo, Jo & Zoe Reno, we have dressing rooms for you to try on and test out your new favorite outfit. Mix and match tops, jeans, dresses and more to find something that you’ll want to wear out of the store.


And, if you’re looking to stay up-to-date on the latest fashion inside our shops, give us a follow on Instagram or like us on Facebook


Make a day out of it


Bring your girlfriends to have a fun day of shopping. There are multiple couches for your friends to sit in while you try everything on and they can even grab a cocktail while they wait. The Basement isn’t just home to Mo, Jo & Zoe but it’s home to Coffee, an Eco-Gift Shop and even a Speakeasy that serves food! Grab some brunch while you shop? - Yes please!


What’s inside Mo Jo & Zoe? 


We pride ourselves on being an affordable women’s boutique that carries the latest fashion, eclectic jewelry and home goods that will make a statement inside any home.


Women’s Tops, Pants, Sweaters and Dresses


Spring, Summer, Autumn and Fall we’ve got you covered. We have all of the latest styles for each and every season for you to shop and add to your collection. All of our pieces are beautifully made and unique from some of the other online shops you might frequent. Come into the shop or shop online and we’ll ship it straight to you.




Looking for a new statement piece to add to your library of jewelry? Look no further than the selection inside of Mo, Jo & Zoe. We have cute pieces that won’t break the bank but will definitely start conversations inside of your friend group. 


We even have Foterra Jewelry! If you’ve never heard of it, Foterra captures your favorite places in a keepsake photo jewelry pieces. We worked with Kelli Price, a talented local photographer to capture the Donner and Tahoe Sunsets in two of our favorite pieces. 


Button: Check them Out!




Hats, headbands, socks and more! If you’re like us, accessorizing is one of your favorite things about putting together an outfit. Our pieces are comfy and cozy and make great gifts for every occasion. Stop by the shop and see the full selection of purses, knick-knacks and more.



Decorative Pillows make a great addition to every home. Some of our specialty pillows will give you the mountain feeling that you’ll experience in every cabin in Lake Tahoe. We have so many cute, small items that are perfect for a wedding gift, bridal shower or even mother’s day! Plus, one of our cute greeting cards will have the perfect message to go along with your gift.



Come Visit Soon


We’re open 6 days a week Tuesday through Sunday from 10am - 5pm and would love to see your shining face inside the shop. Come see us any time at 50 S Virginia St Suite 14, Reno, NV 89501.

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